The Mold & Robot­ics Group with sub­si­di­ar­ies in Switzer­land and the USA is a glob­al lead­er in mold mak­ing and auto­ma­tion tech­no­logy for the devel­op­ment of thin-walled plastic pack­aging. MULLER stands world­wide for innov­a­tion, reli­ab­il­ity, qual­ity, com­pet­ence and last but not least for sus­tain­ab­il­ity.

Zoe­beli Communications sup­por­ted the Mold & Robot­ics Group in the devel­op­ment of a strong new brand. The aim was a uni­form appear­ance with a new logo for all three com­pan­ies of the group, which have grown togeth­er over time, under a new name.

We developed a new, indi­vidu­al design lan­guage with a unique appear­ance in the industry, in line with the com­pany val­ues. We cre­ated a new logo, designed prin­ted mat­ter and let­ter­heads, a trade fair stand and a com­pre­hens­ive web portal effi­ciently and eas­ily. The com­pre­hens­ive rebrand­ing pro­ject was com­pleted with­in a few months, in time for the industry trade fair.