The Fed­er­al Coun­cil adop­ted the Confederation’s new tour­ism strategy in Novem­ber 2021. This forms the basis for the Swiss tour­ism policy. Zoe­beli Communications took over the design concept and laid out the report in four lan­guages. The res­ult is a bro­chure with large-scale images that make you want to dis­cov­er Switzer­land.