The Swiss electrical retailers association eev is aiming to stay on the ball with the latest digital solutions, thus advancing the electrical sector. Under its slogan for this year, “digitally personal”, the focus is still on personal contact – including at the eev General Meeting on 15 June 2018. Some 400 cooperative members, business partners and guests attended the event with an accompanying exhibition, and used the opportunity for specialist discussions. Once again this year, Zoebeli Communications was responsible for the press release and various articles regarding the General Meeting – from planning, editing and coordination up to mailing.