Consulting and implementation
Employer branding: find skilled workers—and retain them
Whether in industry, gastronomy, healthcare, or education, many companies and institutions in Switzerland are constantly looking for skilled workers. And once they have finally been found, it is difficult to retain them in the long term. Zoebeli Communications has many years of experience in employer branding and is happy to support you in this challenging task—from strategy development to practical implementation in day-to-day business.
Our proven steps
The solution for more and better skilled workers
We would be happy to accompany you on your journey to creating a strong brand that is visible on the job market. And you will have no trouble finding and retaining skilled workers.
1. Analysis and assessment
We examine in detail how you are perceived by existing and potential employees. We compare you with your competitors and look at your current and future needs. This gives you a clear picture of where your company stands in the job market.
2. Strategy and planning
We work with you to define your goals for new and existing employees. We develop a clear roadmap for your development in the job market—practical and tailored precisely to your needs.
3. Implementation and support
We implement all employer branding measures for you: from online and offline advertisements to testimonials and corporate films.
4. Monitoring and continuation
We continuously review the success of your strategy and measures and adjust them in collaboration with you as needed. Since our agency is focused on long-term customer relationships, we are interested in your long-term success.
Our references
Over 30 years of experience in employer branding
The Bern-based communications agency Zoebeli Communications has been supporting its clients in employer branding since 1995. From international corporations to associations and foundations to public administration: with our wealth of cross-industry experience and our commitment to quality, we have been able to implement numerous employer branding projects.
Industry
Some examples of employer branding projects for industrial clients:
Mikron
Strategic consulting for employer branding; implementation of measures such as advertisements or social media presence; conception and realization of the employee magazine
Flumroc
Texts for video on the shortage of skilled workers
Adval Tech
Conceptualization and implementation of printed materials to address potential learners and of the employee magazine
Healthcare and education
Some examples of employer branding projects for clients in the healthcare and education sectors:
Salome Brunner Foundation
Strategic communications consulting, editing of various online and offline media for existing and potential employees
OdA Gesundheit Bern
Text and image editing for the marketing of healthcare professions
Bauch Medizin Bienne
Concept, editing, and layout of the website with job postings
Spitex Bern
Text and image editing for employee recruitment
Diaconis Foundation
Conceptualization of printed materials to attract new employees, editing of flyers and brochures
News
What’s on our minds
We enjoy discussing almost as much as we enjoy writing. Find out what we are thinking about and what makes us excited (in German).
10. Oktober 2025
Kommunikation für Schulen
Schulen kämpfen damit, dass viele Eltern komplexe Texte nicht verstehen. Gleichzeitig müssen sie auch gebildete Mütter und Väter auf Augenhöhe ansprechen. Im Kurzinterview erklärt unser Redaktor und Projektleiter Martin Kuster, wie das Zwei-Säulen-Modell von Zoebeli Communiations sowohl eine klare, verständliche Kommunikation nach aussen als auch eine effiziente interne Zusammenarbeit ermöglicht.
17. Juni 2025
Jahresbericht 2024 Stiftung Salome Brunner
Die Stiftung Salome Brunner blickt zurück auf 200 Jahre Geschichte. Wir begleiteten die an die Stiftung angeschlossenen Sprachheilschulen durch das Jubiläumsjahr und gestalten den farbenfrohen Jahresbericht in zwei Sprachen.
20. Januar 2025
leicht · und · einfach erstellt Texte für das Landesmuseum Zürich
Wir sind sehr stolz, dass wir das Team des Landesmuseums Zürich bei der Umsetzung einer Ausstellung in Leichter Sprache unterstützen dürfen.