Peter Zoebeli
Chairman of the Board and Consultant

MBA, BR/SPRG
Peter Zoebeli is a veteran public-relations and communication consultant with many years of experience. After establishing Winterthur company Rieter’s public relations position at Holding level in the late 80s, in 1992 he joined the federal Integration Office FDFA/FDEA in Bern as the mandated leader of their EEA information campaign. Since 1995, he has acted with his agency as consultant to various federal offices as well as notable quoted industrial groups, including Adval Tech, Mikron, and StarragTornos. From 1998 to 2004, Peter Zoebeli was President of the Professional Register Commission of PR Suisse, the Swiss Public Relations Association BR/SPRG. At the beginning of 2025, he handed over the management of the agency to his long-time deputy Helena Jansen. Since then, he has concentrated on selected consulting mandates. His key activities include strategic consulting, investor relations and change communications.
years at zoebelicom
varieties of tea
Georgian wines
Straightforward insights
Three questions for Peter Zoebeli
Which phrase always fits?
We must close the gaps, attack faster, and launch our strikers better. (Which at least applies in football and politics.)
What particularly annoys you about poor communication?
That excellent achievements in many other areas can be undone at a stroke.
If I hadn’t become a communication consultant …
… I probably would be a sports journalist or winegrower.